As I’m sure a few of you out there know, many players in the Social Ad network space are requiring developers to use them exclusively, most likely as a means to guarantee a certain number of impressions for their advertisers. For the longest time, I was vehemently against an kind of exclusive lock up, thinking that it keeps developers from trying out new monetization strategies. Sometimes, as a developer, you may need to employ a number of strategies to fully maximize the income potential of your app. Sometimes that means using a number of competing ad networks across different, or sometimes, the same pages.
I’m a developer so I know what it’s like so for now, Fapow will not be requiring any of our publishers to sign any kind of exclusivity agreement. What we will do is encourage you to try us out. If you make money with us, great, if you don’t, try someone else. You’ll come back sooner or later. They always do.
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